The People At Work Pte. Ltd. – Singapore


  • Joo Lee AW2Office: The People At Work Pte. Ltd. - Shanghai
  • Office: The People At Work Pte. Ltd. - Singapore
  • Location: Singapore, Singapore
  • Contact: This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Fields:  Business & Professional Services , Consumer Goods, Hospitality, Leisure & Travel, Healthcare , Industrial & Automotive, Retail / Wholesale


Joo-Lee Aw is responsible for driving the vision for the Group while actively developing global and regional partnerships, and initiatives for its offices in Singapore, Shanghai and Manila.

Joo-Lee established her corporate career in Media, Consumer and Banking sectors with companies such as Citibank, KFC and MediaCorp where she built a successful track record in Business Development, Marketing and Sales, spearheading new corporate initiatives or acting as a change agent working across different stakeholder groups.

She was last with Dow Jones International Media before she left to start The People at Work in 2000. Today, she engages with diverse multinational clients ranging from start-ups to mature organisations. She has helped organisations review gaps in their leadership teams, advised clients setting up their Asia operations, and is especially interested in working with organisations that are looking for innovative and out-of-the-box ideas in transformation and high-growth environments. She provides strategic counsel to C-Suite clients with a special focus on Finance, General Management, Corporate Strategy and Marketing.

Born and raised in Kuching, Sarawak, Joo-Lee was educated in Malaysia, Singapore, and the USA. She holds a Bachelor of Business from the University of Oregon, and a Master of Science in Marketing from the University of Wisconsin-Madison.

Contact The People At Work Pte. Ltd. - Singapore

Established in 2000, The People at Work is a regional talent management consultancy offering senior-level Executive Search and Strategic Talent Advisory services across Asia. With multi-cultural teams operating out of Singapore, Shanghai and Manila, we have the deep native insights and market knowledge to meet diverse needs of organisations. We work with our clients to build the People capabilities that enable them to achieve sustainable advantage, whether setting up the first Asian office, expanding operations in emerging markets, building up next-generation leaders or bridging gaps between business and talent strategies.

19 Keppel Road #03-07, Jit Poh Building
+65 6222 1070